From lightest to heaviest texture
The general rule is to start with the lightest textures (such as toner) and finish with the heaviest (such as moisturiser), which helps each product absorb better.
Always cleanse first
Every routine, morning or evening, starts with cleansing, even if it is a quick step in the morning.
Sunscreen is the last morning step
Sunscreen always comes last in your morning routine, after moisturiser and before makeup if you wear it.
You do not need every product every day
Not every step or product is needed daily. Some products (such as certain exfoliants) are enough once or twice a week, depending on how your skin tolerates them.
These are general tips. For persistent skin or hair concerns, please see a dermatologist.